Marketing Sutra | Wellness & Mental Health Marketing

Your marketing works.
Your data just
doesn't show it.

Wellness and mental health brands deserve marketing they can actually trust. I fix tracking, funnels, SEO, and AI visibility so you finally know what’s working and what to do next.

LET’S TALK →

Before the fix

What usually gets in the way

01 — Your data doesn’t tell one clear story
GA4 says one thing. Meta says another. Your CRM says something else. So decisions get delayed, reports feel shaky, and nobody knows which number to trust.02 — Good leads lose momentum
Someone books a call, fills out a form, joins a webinar, or clicks from Instagram. But the follow-up is slow, unclear, or manual. The interest was real. The system just didn’t carry it forward.03 — Growth advice doesn’t turn into execution
You’ve had the SEO audit. The funnel notes. The content ideas. Maybe even the dashboard. But none of it moves the business until someone does the work.

→ Let's talk!

What I do

Fix the systems.
Read the data.
Grow.

Marketing works better when the pieces are connected. I look at your website, data, SEO, AI visibility, funnels, automations, and goals. Then we fix what actually matters.

Marketing & Growth Tune-Up

“Your marketing has momentum. Let’s clean up the system behind it.”I review your full digital setup, find what’s leaking or underused, and make sure your SEO, AI visibility, tracking, and funnels work as one system instead of four separate projects.→ Landing-page and funnel CRO
→ Conversion-path analysis and GA4-based conversion review
→ Form and booking-flow optimization
→ SEO and content optimization for Google, AI answers, and real users
→ AI Visibility: how your brand shows up in ChatGPT, Perplexity, Claude, and Google AI Overviews
→ GA4, Search Console, Meta Pixel, and event tracking
→ Google Business Profile optimization
→ Instagram, Facebook, LinkedIn, and YouTube review
→ UTM links for campaigns, social, email, and partner traffic
→ Lead capture, Mailchimp, and follow-up automationThis works best for wellness and mental health brands that already have marketing activity but need a clearer system behind it.

Analytics & Tracking Audit

"I have data. I just don't trust it."I check your analytics setup, find where the numbers stop making sense, and help define what should be tracked, trusted, and improved.→ Google Analytics audit
→ Google Tag Manager audit
→ Meta Pixel, CAPI, and Google Ads tracking review
→ Consent Mode v2 and GDPR-ready tracking check
→ Key events, goals, and conversion points review
→ AI referral tracking in GA4: see how much traffic comes from ChatGPT, Perplexity, and others
→ UTM structure for campaigns, email, social, and partner traffic
→ Clear recommendations on what to fix firstThis works best for wellness and mental health brands with traffic, leads, or campaigns already running, but no clear confidence in the data.

Technical SEO & Organic Growth

"My site should be getting more organic traffic. It isn't."I don’t write SEO reports that gather dust. I fix the actual issues (crawlability, structure, schema, content gaps) and set up monitoring so you know when things slip.→ Full technical SEO audit + fixes
→ Google Search Console setup & cleanup
→ AI Visibility: improve how your brand is represented and cited in AI answers
→ Core Web Vitals, schema, internal linking
→ Content structure and search-intent alignment
→ Weekly monitoring, monthly progress summary

Ongoing Growth Partner

"I need someone in my corner, not another contractor."For wellness founders who are done with one-off fixes and want a dedicated partner who knows their stack, tracks their numbers, and helps them make smart decisions month after month.→ Weekly 1:1 strategy calls
→ Monthly analytics + dashboard review
→ Priority access for quick questions
→ Funnels, ads, content, SEO, and AI visibility feedback

Let’s talk

Alex Grechanowski

Digital Marketing & Growth Specialist
Wellness & Mental Health
📍 Kyiv, UkraineI’ve been doing this for 15 years. Long enough to have seen every marketing trend arrive with fanfare and quietly fade, and to know which fundamentals actually stick.I specialize in wellness and mental health brands: the kind of businesses where the founder genuinely cares about their clients, but the marketing stack is held together with duct tape and hope.My job is to make your systems match the quality of your work. Clean tracking. Reliable automation. SEO that compounds. Visibility where your clients are actually asking questions, including AI. So you can focus on what you do and trust that the marketing is handling itself.I’m not a one-project contractor. The clients I work best with want a long-term partner who knows their business, not someone who disappears after the invoice.